Creative Brand Refresh and Asset Development

This project involved a comprehensive rebranding of The Story Creative, encompassing the creation of a new visual identity from the ground up.

The scope included designing a distinctive logo—wordmark, lockup, and lettermark—accompanied by a custom type-press effect. A cohesive color palette and font theme were established to ensure brand consistency.

To bring the brand to life in tangible form, I developed print collateral such as business cards and thank you cards.

This project showcased my ability to create a strong brand foundation and translate it effectively across various mediums.